Where Are My Guests?
- Cebert H Currie CHRM
- Jun 18, 2020
- 1 min read
As we exit the many quarantines and closures throughout North America you may be now asking yourself...
‘Where are my guests? I thought the market was recovering?’
Like many hoteliers worldwide, you may be now noticing the market is no longer the same, and likely are now trying to ascertain where are these guests people are blogging and writing articles about returning.
Well I’m going to let you in on a secret.... since your market has changed, business practices have changed, and therefore the type of guest that is traveling has as well.
If you haven’t changed, adapted, or augmented your strategies to reflect the new and changing demand in your market you are a bit behind the curve.
So you are behind the curve what can you do? Well the silver lining in your cloud is we very much especially today post-Covid19 quarantines are in the world of ‘what have you done for me lately’.
As a free market intel tip: Many guests in some US markets are booking within the final 7 days prior to arrival. So while you can’t do much about yesterday, if you install relevant strategies today your future can be brighter!
So you may be thinking, that’s nice. But still where do I go or how do I create a functional strategy addressing my market’s needs? So here’s today’s second free tip: ‘Leverage your OTA market managers’!
Need more details on how to craft your strategies or looking for an expert second opinion? Click the link below to learn how you can consult with us for free!
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