Seven Best Tips for Effective Social Media Marketing for Hotels

Marketing your hotel business via social media platforms plays a critical role in determining how well you engage your clients and whether you can establish a solid client base amongst users.

Still, there is an undeniable challenge for all hotel marketers, which is often running out of ideas. At times, you are stuck on what to write on your Instagram or say that Facebook page. This blog post provides an array of hotel marketing ideas to align and smoothen your marketing process.

1. Build a community

Social media is all about interaction. As a social media marketer, you must ensure that your audience feels a part of a community. Through that social media page, aim at engaging the clients through DMs, comments and live sessions. This will set a better tome for the hotel brand and, at the same time make them feel heard and seen

2. Set your Target Audience and your Goals.

Begin by researching which part of the social media users will be most interested in the hotel. Remember to be flexible when setting your goals and ensure you have long-term and short-term goals.

3. Tailor your Content to each Social Media Channel

Facebook, Instagram, Twitter, YouTube and other social media platforms attract audiences differently. Similarly, your content must be tailored to the right demographic. Ensure that all Linked In posts are about business. TikTok is more popular with young people who love fun. Facebook can reach a more mature audience than TikTok. Use Instagram to focus on beautiful visuals and catchy aesthetics. Use YouTube for videos on events.

4. Sharing Fun facts about your hotel

Who in the world can resist a nice piece of Trivia? Not you, not me. These fun facts are entertaining to clients and must also be relevant. The Hotel Marketing department should have a list of fun trivial items about the Hotel.

5. Keep all FAQs on all social media platforms answered.

The hotel Front desk staff should keep a record of all the questions asked by clients. The Frequently asked questions should be answered on various social media channels. This ensures that a larger audience is educated and may prompt followers to ask for more clarifications and be engaged with the hotel.

6. Post your hotel’s charity and CSR activities.

Clients, especially travelers tend to prefer hotels/destinations that care about the community. Ensure to share posts with images of the hotel staff volunteering and doing charitable activities. This will attract clients from the target audiences.

7. Utilize Videos More

The majority of content produced in all social media channels is video,80% as reported. As a hotelier, this means you have to get your brand across in a much better way. While photographs can still be used, they do compare to videos in the way they capture the essence of a hotel. Videos are an opportunity for your hotel to sell its personality and shine.

To conclude…

The quality and not quantity of social media posts breed clients out of the online audience. Hotel social media marketers must have the knowledge of what and how to post to attract and maintain the audience.

References

14 surprisingly effective social media tips for hotels. (n.d.). Virtual, In-Person & Hybrid Event Technology | Cvent. https://www.cvent.com/au/blog/hospitality/surprisingly-effective-social-media-tips-hotels

8 hotel social media marketing strategies and tips. (2019, February 1). Unamo Blog. https://unamo.com/blog/social/8-hotel-social-media-marketing-strategies-and-tips

8 social media strategies for hotels to engage with guests. (2022, April 1). Revfine.com. https://www.revfine.com/social-media-strategies-hotels/

Beginners’ guide to social media marketing for hotels. (2022, May 11). TOP Agency. https://topagency.com/blog/social-media-marketing-for-hotels/