Should You Consider a Revenue or Digital Marketing Consultant? 5 Reasons Why Your Answer is YES!

In today 2022 there are few independent entrepreneur buzzwords as consultant or coach. But especially from the work society we come from in the 1990s and 2000s you may be asking yourself, why a consultant.

Well lets first talk about consultants. What is a consultant? A Consultant is typically an expert in a particular field (or set of connected fields/skills). This ‘specialized expert’ is a fresh set of eyes from outside your organization. Some consultants may be project based, others for a certain time frame, and others on subscription. However basically the point is this is generally a third-party expert bringing new insight, sometimes corrections, and additional advice to help improve a business’ final product, production, or result.

So lets get into those reasons:

#1 - Help's You Hire The Best Skilled Applicant/Fill Short-Term Vacancies

Have a knowledge/skilled position but is temporarily unfilled? Perhaps on sick/maternity/paternity leave? If that position is important, leaving it unfilled for more than a very short period could be exceptionally detrimental to your business.

But yet you generally aren’t going to fill a knowledge/skilled position from the job market. Most job market searchers are looking for some sentiment of stability. And for those willing to accept the instability/temp nature of the position, many may be entry level looking for opportunity so really still not filling your need.

A consultant is perfect for this role. A consultant is looking to build a portfolio of business, every piece of business suits a particular need to balance their business strategy. Not every contract needs to be long-term. As such, most consultants are accustomed to the short term nature of the work.

As such many consultants have an uncanny ability to get going quickly even in completely different and unknown marketplaces. As they have mastered the ability to know where and how to find the information they need to know to provide you more than adequate service in a short period of time.

Lastly when that perfect fit knowledge/skill position is hired, or that person returns that consultant can fill them in bringing them up to speed in merely a few days or less depending on the role!

#2 - An Outside/Unique Perspective

Have you gotten stuck in a rut? Are you producing what you expected? It’s one sign perhaps a an outside perspective is necessary. An outside neutral opinion that can help reframe your processes and strategies in a manner beneficial to you as a business yet attractive to your consumer.

“The difficulty lies, not in the new ideas, but in escaping from the old ones.” – John Maynard Keyes

#3 - Save Money & Stay Inside of Budget

Looking for expertise but don’t have an ‘expertise’ amount of space in your budget? Or maybe tasks to complete that don’t warrant an extra position? Well consulting is your answer. Your consultant is going to bill you based on what you need and what they offer. It could be a fixed charge or maybe monthly/installment based on your services. But either way it will be exceptionally less expensive than hiring an employee on a salary, benefits, payroll taxes, etc. Why not hire the talent without the employee cost, and still get the knowledge!

For example Revenue Managers and directors in hospitality frequently are paid 70,000+ a year with an average of $84,000 (https://www.indeed.com/career/revenue-manager/salaries).

Another example, the average Social Media Manager makes $77,000 per year.

Two examples of high expertise but easily outsourced positions that would save budget without necessarily diminishing product, production, or result. And in many cases will IMPROVE the product, production, or result over what you might produce with an entry level employee.

#4 - Save Time & Eliminate Training

Need to save time? Missing knowledge but need it immediately? Looking to improve processes and streamline?

Well consultants can solve all of these problems and more. With a consultant there’s no onboarding period, no training period, and once the project is complete your commitment is done.

As an expert your consultant will come in, quickly understand what you are looking to solve, and generally many times either have a solution or will generate one solution for you.

As an expert, that consultant has seen many scenarios and circumstances and will typically quickly mold a solution that is applicable for you based on that deep wealth of experiences and knowledge.

#5 - Expertise

And last but not least is one that we have hit on continually through the list but have not delved into….EXPERTISE. We have talked about it but not really expanded on.

Many consultants are true experts. 10-20 years or more of experience in their given industry and even specialization. This experience and expertise comes with many benefits not always a given in an employee.

These consultants generally have had time to tweak and improve their strategies. They’ve learned numerous strategies to attack the same problem. They’ve had an opportunity to experience different variations types of the same product (ie in hotels think different sizes or types) and as such tend to be more innovative versus employees.

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#6…..FLEXIBILITY! Not only are you paying based on your needs, but you can always move on quickly and simply from a consultant if they just are not having the impact you expected, or maybe that person on leave came back sooner.